2016
First ward tile
A single wait-band prototype taped beside triage — later became Wait-signal room.
Collective
Primexexcelmaxon began as a late-night sketch between two ward analysts who wanted calmer tiles. The studio grew slowly — hiring only when a role could be articulated without resorting to vague “expert” language.
Principles we repeat
- Limitation panels are not optional decoration.
- Measurement cadence is negotiated, not assumed.
- Corridor displays deserve the same typographic care as board packs.
- We leave procurement conversations with your desk, not ours.
Milestones (quiet ones)
2020
Regional operator pilot
Benchmark ring with five-site minimum-N rule codified after a tense steering call.
2024
Studio expansion
Eighteen people, still no open-plan sales pit — client partners sit beside engineers weekly.
People
Mei Lin Tan
Analytics Lead
Shapes measurement models for outpatient clusters across island groups.
Ravi Sundaram
Data Strategist
Maps data cadence agreements so ward leads see stable weekly slices.
Sofia Heng
BI Engineer
Builds refresh pipelines that respect quiet hours on shared clinical VMs.
Jonah Wee
Insight Designer
Pairs typography with heatmaps so on-call teams read risk at a glance.
Priya Nair
Client Partner
Runs rehearsal workshops before dashboards land in executive forums.
Hannah Goh
BI Engineer
Automates QA checks on bed-state extracts before they hit review decks.
Marcus Teo
Analytics Lead
Aligns service-line definitions with operational taxonomy used on the floor.
Claire Ang
Insight Designer
Designs scroll-steady layouts for long encounter timelines on tablets.
Ethan Wong
Data Strategist
Documents lineage for vitals-adjacent feeds without storing raw vitals.
Nur Izzati
Client Partner
Translates backlog tension between nursing leads and analytics pods.
Darren Sim
BI Engineer
Maintains deployment notes for air-gapped analytics appliances.
Amelia Koh
Analytics Lead
Stress-tests forecast windows against public holiday calendars.
Vikram Menon
Insight Designer
Builds iconography for allocation tiles that stay legible at 75% zoom.
Yuki Morita
Data Strategist
Sequences pilot cohorts so each ward receives two coaching passes.
Omar Rahman
Client Partner
Keeps procurement-ready packs aligned with module scope boundaries.
Tessa Lim
BI Engineer
Writes diff alerts when roster feeds shift schema without warning.
Felix Chua
Insight Designer
Adds motion restraint so shimmer cues never compete with live numbers.
Isabelle Fong
Analytics Lead
Guards narrative consistency between heatmap legends and footnotes.